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Macola
Executive Summary

by J. Carlton Collins, CPA

Highlights

  • Low cost manufacturing solution.
  • Good data screen customization, however removed in newer Macola ES.
  • Superior financial reporting via FRx.
  • Excellent CRM solution in E-Synergy.
  • Great vision from Exact CEO, Macola to be recreated similar to SAP.
  • New focus on resource centric, rather than transaction centric solution.
  • Large base of distribution customers (far fewer manufacturing customers).
  • Shifted focus to cold call marketing.

Common Selection Considerations

  • Under Exact Software ownership, this product has struggled.
  • New version (Macola ES), buggy, slow to market.
  • Sales decline 40%, resellers declined 50+%.
  • CEO took 10 month Sabbatical.
  • Detailed strengths and weakness reports are available at www.accountingsoftwareadvisor.com.

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